Google Hangouts | Wallace and Grommit
Our goal was to promote Google+ Hangouts as a tool to bring family and friends together over the festive season. To do this, we gathered the whole Aardman family via a Hangout and showed a little of the magic that happens when friends and family make the effort to catch up face-to-face, regardless of distance, timezone or lifestyle. We added some extra magic to these real life conversations with a Hangout app that added festive features.
The promo and online comms directed the user to a site that guided them through the process of creating a Hangout Event. After this, their family or friends would receive a personalised invitation in the form of a video featuring Wallace and Gromit.
Once in the Hangout, our Holiday Effects app would help to set the festive tone by giving participants the option of wearing props from the Aardman promo. These included a Santa hat, reindeer antlers, or even Wallace’s iconic vest.
